I’m going to step away from my usual blogging topics today, for reasons I’m sure I’ll explain some day. Instead, I’m going to talk about the tool that many bloggers love, and many bloggers fear. That’s right, I’m talking about Pinterest!
Before I start though, I will say that I still count myself as a beginner when it comes to blogging. I don’t get millions of views every month, and I don’t make any money from my blog either. This is a complete beginners guide, from a beginner.
For the first 9 or so months of blogging, I loathed Pinterest. I posted maybe one pin for each post because I didn’t enjoy making the graphics for it. I just didn’t understand how it worked.
Every time I asked other bloggers how to increase my blog traffic though, they all said the same thing. To use Pinterest.
How could they get so many views from one platform? I was struggling to get even 10 views a day, if I got any, and there were people out there using it to get millions of views and make thousands of pounds each month.
But now that I’ve figured it out for myself, I wanted to share what I’ve learned. From beginner to beginner.
No time to read now? Pin it for later.
A beginner’s guide to Pinterest for blogging.
How has Pinterest helped me so far?
As I mentioned above, when I started using Pinterest properly I was struggling to get even 10 daily views on my blog. Most days I wasn’t even getting 1, and it was staring to feel quite pointless.
No I’m not going to go into a speil here about how I miraculously increased my blog views to an insane amount and how it helped me makes thousands, because I haven’t. But I am proud of the progress I’ve made in the last few months.
Now, I’m getting at least 200 views daily on my blog, which for me is huge. And in January alone I got more blog views than I did in the whole of 2019. It was madness, and not bad for about 4 months work.
My Pinterest strategy is not flawless, and it may not work for you. But hopefully it will at least give you an idea of how you can also see an increase in blog traffic and get your posts out there for all to see!
When I first started I was pinning a few new pins each week, and then re-pinning them to different boards. I hated creating pins, it was boring and time consuming.
Instead I created about 10 pins on the weekend, scheduled them for different days on Pinterest’s own scheduling system, and then re-pinned them throughout the week.
This did work, but not well and was not a good way to grow. I saw an increase in blog views, but not by a large amount. And because I was mostly pinning from other people, all my monthly Pinterest views were actually for other people’s pins and not my own.
But since getting a better phone with a longer battery life, I’ve been using the Canva app to create new pins every day. I try to post 10 pins a day, which takes about half an hour, and this has made the biggest difference.
If I don’t have much time then I will still re-pin my old pins, but I try to at least make three new ones a day.
However, the more you can make the better. In an ideal world I would be creating 30+ pins a day, which I know would make a huge difference, but I don’t have the time or the energy for that. So for now I’m sticking with 10.
Make use of apps.
I do all of my Pinterest from my phone just before I go to bed (more on that later), and there are three apps I use to make this easier.
Pinterest (obviously), Canva and Google Keep.
I’m hoping that Pinterest and Canva are pretty self explanatory apps for this, but Google Keep is a bit of a life saver when it comes to blogging.
I keep links to all of my blog posts and pages, and all my social media pages on it so I can find them quickly and easily when I’m on the go and don’t have easy access to my computer.
I also keep Pinterest descriptions on there for each blog post. When I’ve made my pins, all I have to do then is copy and paste everything into Pinterest. It takes no time at all.
I don’t necessarily recommend using the same description for each pin you make. It’s very well documented by other bloggers that altering the descriptions each time you will get more views, so if you have the time and energy for that then please do it.
Unfortunately I don’t, so I use the same ones for each blog post, and just use a different pin each time. It’s worked well for me so far, but I’m fully aware that this technique may be holding me back a bit.
Maximise SEO by using keywords.
You’re probably sick of hearing about SEO when it comes to blogging. I certainly am. But Pinterest is a search engine, so it’s just as important here as it is in your actual blog.
The best way to do this on Pinterest is using keywords in your descriptions. Depending on what the post is about, it’s important to work your keywords into the description just as you would your blog post.
For example, for this post I will make sure my description contains the words ‘Pinterest’, ‘blog traffic’, and ‘blogging’, so that it’s easily found by readers.
You can also use hashtags of your keywords. I’ve read that this is a really good way to increase views on Pinterest, but I’m not an authority I that and I’m sure you can do well with our without them. I’ll leave this one up to you.
Use a simple layout.
There are some really beautiful pins out there, with lovely fonts and colours. I’d love to be able to create something like that – something impressive.
If you have the tools and ability (and time) at your disposal to do that then go ahead, because I think more eye catching pins really do make a difference.
For me though, I use the same simple template on Canva, which takes minutes to edit. I’ve used my blog theme colour (the same one that’s used for my blog banners) and all I have to do is change the text and the background picture. Then I’m set.
The upside of this is that all of my pins are uniform. My Pinterest banner looks neat and it’s easy to read.
If you’re short on time this is a very easy way to put pins out quickly and get results. You don’t necessarily NEED fancy pins to do well.
It’s all in the timing.
This one really depends on where you are and who your target audience are. It may take some trial and error to figure it out, like it did with me.
Once you know what time of day is right for you to pin, you’ll see a big change.
I started posting as soon as I got home from work (5-6pm) to begin with, because that’s when I was free to do it. I don’t have tailwind and you can’t schedule pins on the mobile app. This was the only option I really saw.
Then I started to notice that any pins I posted after 8pm were performing better than those I posted at an earlier time. I found this out by pure coincidence, but I’m very glad I did.
Now, just before I go to bed, I post all my pins, and it’s made the world of difference. ALL of my pins are doing better as a result, and so are my blog views.
It does take commitment.
Being successful on Pinterest is great, but it’s also really hard work. I don’t want to put up false pretences here, and instil you with false hope.
You do have to work at it every day, and it takes a few weeks to really see a change. It isn’t going to happen instantly.
What I can assure you though is that after a few months you will be so pleased with the results. And now, even if I have an off day where I am too ill, tired, or busy to use Pinterest, I will still get an average of 200 blog views a day. That’s without posting anything.
I know we talk about it a lot in the blogging community, but it honestly has made the world of difference to my blog.
Through Pinterest alone I am finally getting organic comments from readers (not comments that I’ve gained through comment threads on Twitter), I’m getting views from all over the world, and I am actually starting to believe I could actually make money from blogging instead of it just being a hobby.
I want to pass that on to you, so you can get what I get out of blogging.
Want a bit more help?
This is not the most amazing Pinterest strategy that you will ever find. It’s worked for me so far, and I am learning and improving every day. But, if your goals are a bit more extravagant than mine there are some more successful bloggers who you can turn to for help.
Emily who created Brighter Craft offers a very successful Pinterest course that comes highly recommended. She now has a second website and makes passive income from both, so she’s definitely a great person to turn to if you need any blogging advice.
If you follow her on Twitter you can find out when she’s offering discounts on her courses as well.
There’s also Ell who runs Ell Duclos Blog and Boss Girl Bloggers. Her Pinterest course is also very popular and effective. She also runs a Facebook group full of great bloggers who can give advice on any number of things.
Following them both on Twitter has also been immensely helpful as they both post very good advice frequently.
For now though, I hope this has been helpful, and if you have any further questions feel free to leave me a comment below 🙂